Every organisation collects masses of content, none more so than academic institutions. For example, academic institutions must comply with strict guidelines for the retention of research data for anywhere from ten to thirty years. Academic libraries too must ensure the longevity of digitised and born-digital special collections and archive materials. With decades or even centuries of information to steward, how can academic institutions preserve this content for future generations? Many are already losing some of their most valuable assets and may not realise it. Information is often consider…