As the COVID-19 pandemic wanes, attendance at Wonderla amusement parks has hit new heights, leaving Bengaluru-headquartered Wonderla Holidays Ltd. at a crossroads. The company, listed on both the National Stock Exchange and the Bombay Stock Exchange, operates three amusement parks in Kochi, Bengaluru, and Hyderabad that were set up in 2000, 2005, and 2016, respectively, and plans to open two more amusement parks in the near future, in Chennai and Bhubaneswar. But outdated processes have been holding the company back in two important areas: operational efficiency and customer experience (CX). “…