BREAKTHROUGH – Elfren S. Cruz – The Philippine Star October 20, 2022 | 12:00am The moral principles both of an organization as a whole and of the people in it, from the employees to the top-level executives to the owners/shareholders, play a significant role in the firm’s overall performance. After all, the company’s objectives, strategies, policies and actions are significantly influenced by what the organization represents, what it stands for, what it believes in and supports, as well as by the personal values of its strategists and decision-makers. The most important ethic that a modern bus…