Covid and environmental concerns among the issues driving innovation. Our way of life often changes because of external factors that we are helpless to influence. Factors such as global warming, PM2.5 air pollution, the Russia-Ukraine conflict, rising energy costs, the economic downturn and other recent phenomena have forced people to approach their lives in different ways and alter their behaviour to match new realities. Buying an electric vehicle (EV), wearing a mask, and cutting back on certain items in our diet are just a few examples of how we adjust. Businesses are not immune to the shif…