By Tim Pitt You can put your fingers in your ears, shout ‘LA LA LA’ and pretend it isn’t happening, but Ferrari has finally launched an SUV. What on earth would Enzo say? We’ll come to that, but first let’s go for a guided tour – led by CEO Benedetto Vigna and his team at Ferrari’s Centro Stile design studio in Maranello. One thing quickly becomes clear: this is no ordinary SUV. Indeed, according to Vigna, the Purosangue isn’t an SUV at all. He describes it as “a car like no other” and a “genuine game-changer” that creates an entirely new market segment. Inevitably, it will invite comparisons …