By Danni Button Starting with its classic character lineup, Disney is making a play for a profitable corner of gaming culture. Every major entertainment and toy company has spent the last decade building their own deck of intellectual properties. Whether its movies or merchandising, the company with the most beloved characters and universes has the most opportunity for revenue. From Teletubbies to Michael Myers, from Mattel’s (MAT) – Get Mattel Inc. Report bubble-gum pink Barbie dolls to Japanese collector’s card game Pokémon, owning a handful of beloved IPs can give consumers myriad ways to i…