YouTube wants win back content creators from TikTok by leveraging its biggest advantage: money. With an update to YouTube’s partner programme, Google wants to offer a share of the advertising revenue of Shorts videos, which generate about 30 billion views a day, thereby unlocking a new potential source of income for viral content creators. Until now, creators have only benefited financially from the advertising revenue generated on the main YouTube platform. Short videos on Shorts, on the other hand, with which YouTube has been competing against its Chinese rival TikTok since 2020, could not b…