By bernardbodo / Getty Images Travel is women’s business, contrary to the clichés that depict the quintessential traveler as an adventurous, bearded man tramping through the roads of the world. In reality, 64% of travelers are women, and 52% of business travelers are women. However, hotels have not adapted their services to the specific needs of their female clientele. One example is the absence of feminine hygiene products in bathrooms. With the SHe Travel Club label, Valérie Hoffenberg hopes to prompt profound change in the hotel sector by offering recognition to addresses that ensure safety…
