A recent series of studies showed that sharing content online, even when the person did not read it, increases subjective knowledge (how much one thinks he/she knows about a topic), but not necessarily objective (how much he/she really knows about the topic). The effect was stronger when the study participants saw the sharing as voluntary, when the act of sharing could be associated with them personally and when it was shared with closer people. Researchers found that people whose subjective knowledge was increased in this way not only considered themselves more knowledgeable about the topic, …
