Video – the magic word that guides your marketing to succeed. Therefore, you should seriously consider how much your marketing strategy includes video marketing. You probably don’t even realize how much video has taken off in the marketing field in general today, regardless of what you do. Start from being exposed to tons of video content every day, knowingly or unknowingly, starting with scrolling through Instagram while, say, taking your lunch break. Then, very often we are not even aware that while we are watching some entertaining video content or stories of ordinary people, there is a bra…